Overview

Kairos is an open source Customer Data Platform designed to collect, unify, enrich, analyze, and activate customer data across the customer lifecycle.

It brings together the analytical side of a CDP with the activation side, so teams can move from raw data to customer understanding and then to action. Aletheia is the dashboard built on top of Kairos for exploring data, inspecting audiences, and working with the platform through a visual interface.

Kairos is intended to give teams a complete view of known and anonymous customers, support deeper analysis, and make it possible to act on customer data across channels.

Core philosophy

In Greek, "Kairos" means "the right moment." The platform is built around the idea that customer data becomes valuable when it helps teams understand a customer and act at the right moment.

Kairos brings together:

• a system of insights for customer understanding
• a system of engagement for activation
• a unified real-time customer profile
• a platform surface for developers and teams

Feature summary

warning

This section reflects the broader product vision and roadmap. Not all capabilities listed here are necessarily available at launch.

Capability	Insights CDP	Engagement CDP	Kairos
360 Profile	Yes	Yes	Yes
Segmentation	Yes	Yes	Yes
Predictive analytics	Yes	No	Yes
Personalization	No	Yes	Yes
Campaign orchestration	No	Yes	Yes
Activation	No	Yes	Yes
Developer platform	Partial	Partial	Full
Governance	Yes	Yes	Yes

Key capabilities

Data collection and ingestion

Kairos is designed to work with:

• first-party behavioral events
• transactional records
• CRM data
• offline imports
• third-party enrichment
• real-time event streams

Identity resolution

Kairos includes:

• deterministic and probabilistic matching
• identity graphs
• profile stitching across devices and channels
• unification of anonymous and known customer data

Unified customer profile

The platform is intended to maintain merged profiles including:

• personal data
• behavioral history
• transactional data
• preferences and segments
• predictive attributes
• consent and GDPR metadata

Audience building and segmentation

Kairos supports:

• real-time segmentation
• predictive segments
• rule- and event-based segments
• frequency and recency analysis
• LTV and propensity scoring

Analytics, modeling, and insights

Capabilities include:

• LTV analysis
• Propensity modeling
• churn prediction
• cohort analysis
• trend discovery
• multi-touch journeys
• custom dashboards through Aletheia

Real-time personalization

• profile lookups in milliseconds
• context-aware recommendations
• trigger-based personalization
• streaming segment evaluation

Cross-channel orchestration

• journey orchestration
• event-driven workflows
• multi-channel message routing
• conditional logic and branching
• frequency capping

Activation and campaign execution

Supports integrations for:

• email
• SMS
• push notifications
• web personalization
• advertising audiences
• CRM updates

Developer-friendly platform

Kairos offers:

• APIs and SDKs
• webhooks
• plugin architecture
• reverse ETL
• developer sandbox environments

Governance, privacy, and security

• consent tracking
• data lineage
• role-based access
• data minimization
• audit trails